Brent Rupnow

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About Brent Rupnow

Brent Rupnow is the founder of Via Luce Capital, an independent wealth management firm built on the principle that guidance should be both data-driven and deeply personal.

With over 25 years of experience across financial services, Brent helps individuals, families, and business owners make confident decisions through thoughtful, evidence-based planning. His approach integrates investment management, retirement and tax strategy, and long-term wealth designalways centered on each clients goals and values.

As a CFP®, CEPA®, CLU®, ChFC®, and CPA, Brent combines deep technical expertise with a clear, practical style of communication. He founded Via Luce Capital ("Way of the Light") to provide transparent, client-centered advice rooted in integrity and clarity.

Beyond his work with clients, Brent is actively involved in community organizations and professional mentorship, with a focus on helping others navigate complexity with confidence and purpose.

See Disclosures

General Information

CRD#

5503427

Firm CRD#

6413

Insurance License#

0G22443

Name of Broker/Dealer

LPL FINANCIAL LLC

States Licensed in

AZ, CA, CO, DC, FL, MN, NV, NM, NC, OR, TN, TX, UT, WI

Years of Experience in Financial Services

Number of Years with Current Firm

Work Experience

Wealth Advisor | Via Luce Capital / LPL Financial Costa Mesa, CA | February 2025 Present Brent founded Via Luce Capital to deliver deeply personalized, data-driven financial guidance for families, professionals, and business owners. Partnering with LPL Financial for research and regulatory support, he focuses on helping clients make confident decisions through disciplined investment management, proactive tax planning, and comprehensive wealth design. His approach blends evidence-based strategy with a high-touch client experience rooted in clarity and trust.

Financial Advisor / Business Financial Advisor | Ameriprise Financial Services, LLC Irvine, CA | September 2015 February 2025 At Ameriprise, Brent specialized in guiding business owners through growth and transition planning using the Value Acceleration Methodology®. His holistic process aligned personal, business, and financial goals to improve outcomes, whether clients were preparing for succession, sale, or long-term ownership.

Personal Financial Representative / CFP® | Allstate Financial Services, LLC January 2012 September 2015 Provided comprehensive financial guidance to individuals and families, focusing on investment education, risk management, and adapting financial plans to lifes major changes.

Managing Member | GAK Investments, LLC January 2009 December 2011 Oversaw investment advisory operations as a Registered Investment Advisor, emphasizing transparent, client-first portfolio management.

Financial Advisor | UBS Financial Services, Inc. January 2008 December 2008 Delivered personalized wealth management strategies to private clients within a global financial institution.

Work with the following types of clients

Businesses, Individual Investors, Non-Profit Organizations

Advisory Services Provided

Financial Advice & Consulting, Investment Advice & Management, Insurance Products & Annuities, Financial Planning, Portfolio Management, Retirement Planning, 401K Rollovers, Wealth Management, Money Management, Financial Planning for Individuals, Financial Planning for Businesses, Education Funding and Planning

Compliance

Registered Representative

Investment Advisor Representative

Acknowledged fiduciary

Compliance Disclosures in Last 5 years

I have a clean record

Criminal Disclosures in Last 5 years

I have a clean record

Qualifications & Membership

Certifications, Accreditations & Designations

CFP^®, CLU^®, ChFC^®, APMA^®, CEPA^®

Securities Licenses

Series 66, Series 7

Insurance and Annuity Licenses

Life, Variable Annuity, Long Term Care, Variable Life, Annuity, Disability

Firm Information

Advisor's Number of Clients

Advisor's Number of Managed Clients

Advisor's Number of Planning Clients

Assets Managed by Advisor

98000000

Compensation and Fees

Fee Structure

Fee-Based

Minimum Portfolio Size for New Managed Accounts

100000

Compensation Methods

Flat Fee, Based on Assets, Commissions

Education

Bachelor of Architecture - Architecture

University of Southern California
09/01/1992 -05/01/1997

Disclosures

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Paladin Research Report For:

Via Luce Capital Corporation