Why Paladin?

Our information, Registry, and research reports help you make the right decision when you select advisors who will control or influence your financial future.

Our Free Services

All of the information and services on this website are provided FREE to investors. We have nothing to sell you.

Cautious Investors

We assume you are a cautious, prudent investor for two reasons:

  • You have had a bad experience with a previous financial advisor and you do not want to repeat that experience
  • This is your first financial advisor; you want to learn more before you select one

Your Privacy

No registration is required to access our FREE information and services.

You provide your contact information when you are ready to talk to an advisor who is profiled in our Registry.

Your Control

In the past, if you wanted to learn more about an advisor, you had to talk to the advisor.

The Internet is a game changer. Now, you can learn a lot about advisors and retain you anonymity until you are ready to start a conversation.

One Stop

Everything you need to know about financial advisors is on this website.

See About Advisors to learn more about the financial professionals who want to influence or control the investment of your assets. 

Our Book

Our book, Who's watching Your Money? The 17 Paladin Principles for Selecting a Financial Advisor teaches you how to pick the best financial advisors, not pick the best stocks.  

Our Experienced Specialists

We have been reviewing and documenting financial advisor credentials, ethics, business practices, and services since 2003.

A Tip From Paladin.....

The more you know about financial advisors, the better prepared you are to protect your financial interests.


Need help finding the right financial advisor?

Read our tips.

Download your free copy!